Ivana Trump sues IVANAhelsinki for using her name

Posted: September 16, 2010 in Uncategorized

She doesn’t vana share her moniker.

Ivana Trump filed suit this morning against a Finnish fashion firm she claims is ripping off her famous first name.

The ex-wife of developer Donald Trump says IVANAhelsinki Ky and designer Paolo Ivana Suhonen are trying to trick people “into the erroneous belief” that she’s “connected in some way” to their clothing.

Her Manhattan federal court suit seeks unspecified damages for trademark infringement, unfair competition and violations of privacy and publicity rights.

The former Czech model has been “a leading provider and marketer of fashion merchandise” since 1990, and trademarked “Ivana” for jewelry and eyewear in 2002, the suit says.

Ivana Trump with her dog are seen as she drinks wine at Cafe Le Gorille terrace in Saint Tropez, France.

KCSPresse / Splash News
Ivana Trump with her dog are seen as she drinks wine at Cafe Le Gorille terrace in Saint Tropez, France.

In recent weeks, Trump’s lawyer sent two “cease-and-desist” letters to IVANAhelsinki, but the company’s lawyer responded on Tuesday that it wouldn’t comply.

A spokeswoman for IVANAhelsinki — which is scheduled to debut its “Where the F–k Is My Sailor” collection at a Fashion Week show tonight — denied Trump’s trademark claims.

“The IVANAhelsinki brand has been a fashion house in Europe since 1998 and we don’t market or endorse products that in any way intersect with the brand of Ivana Trump,” Keri Ingvarsson said.

She also said Trump formerly held a trademark for clothing, but that it expired in 2006.

Paola might be getting the biggest coverage ever – for free!

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